Behind the Brand: How Tufty Studios Came to Life

Hello! I’m Rosie – wedding stationery designer, small business dreamer, and the hands behind Tufty Studios.

Tufty Studios started as a creative outlet and has grown (somehow!) into a my little business I now pour my heart (and all free time!) into. If you're new here – welcome! This blog is where I’ll be sharing behind-the-scenes snippets, creative tips, gift ideas, and the odd bit of real-life chaos from running a small business while juggling mum life and a full-time job. It’s a lot, but it’s also magic.

From Cherish & Bloom… to Tufty Studios

Way back in the beginning, this little venture was called Cherish & Bloom. It started purely as a wedding-focused brand – all soft florals, romance, and pastel everything. But truthfully? I ended up absolutely hating it.

It felt too wishy-washy, too boxed in, and just not me. I love weddings (still do!), but I also love bold colours, playful design, modern gifting, and helping people celebrate more than just one big day.

So last month, I gave it a proper shake-up, rebranded, and launched Tufty Studios – a name with personality, heart, and a whole lot more creative freedom. And it’s honestly the best thing I ever did for the business (and for myself).

Why “Tufty”?

Tufty is the name of my childhood home – Tufty Farm – and it’s a place full of creativity, family memories, and the kind of messy magic that inspires everything I do. The name felt playful, personal, and rooted in something real. That’s what I want Tufty Studios to feel like too – heartfelt, creative, and a little bit nostalgic.

What You’ll Find Here

This blog is for anyone who:

• Loves getting a peek behind the scenes of a creative business

• Wants tips for designing their own wedding or event

• Is looking for meaningful, personalised gift ideas

• Enjoys honest chats about running a business, juggling family life, and finding time to be creative

I’ll be posting every week (or trying to – send snacks), so pop back for tutorials, real-time project updates, stationery inspiration, and more.

Thanks for being here. Really. Tufty Studios wouldn’t exist without people like you who support handmade, thoughtful, small business magic.

Until next week,
Rosie x